Evaluating Promotional Materials
The student is expected to draw inferences and evaluate accuracy of product claims found in advertisements and labels such as for toys, food, and sunscreen.
The student uses critical thinking and scientific problem solving to make informed decisions.
All About Sunscreens: Nanosense (PDF) - This high school-level unit on sunscreens provides useful background information the science of sunscreens and ideas for classroom instruction.
Investigating Sunscreens: Science Learning Hub (website) - Students use UV beads to investigate the effectiveness of various sunscreen lotions, draw inferences from the outcomes, and evaluate the accuracy of claims made by the manufacturers of the sun block products being tested.
- Supporting Lessons
- Assessment Ideas
- Literature Connections
- Additional Resources
Evaluating Science Behind the Advertisements: Northwest Association for Biomedical Research (doc) - Students discuss and evaluate claims made by advertisements and develop strategies to test them.
Elaboration Lessons and Extensions
How Much Fat is Hidden in Your Favorite Foods? BioEd Online (PDF) - See page 6 of this informational student booklet for a simple hands-on activity in which students investigate the relative amounts of fat in different products. Compare similar products, such as white and wheat bread, sugar free and regular cookies, etc. Relate results to the information on the food labels. The booklet contains other fun, useful information and activities related to food labels and nutrition.
Healthy Snacks: BioEd Online (website) - Students use information on food labels to rank sample foods, from most to least healthful. Students then write short essays to explain their rankings. Student pages presented in English and Spanish.
Looking at Labels. Burstein, John (ISBN-13: 978-0778739357)
Food Labels. McCarthy, Rose (ISBN-13: 978-1404216334)
The Mysterious Marching Vegetables. Tharp B., Dresden J., Denk J., Moreno N. (ISBN-13: 978-1888997370)
Martha Speaks: Pool Party. Meddaugh, S. (ISBN-13: ISBN-13: 978-0547438825)
Using Nutrition Labels: US Department of Agriculture (website) - Links to many resources, including handouts, pamphlets and online tools, that can help you create effective lessons about food labels.